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Media Management Review by Charles Warner

Media Management Review

by Charles Warner
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Book cover type: Paperback
  • ISBN13: 9780805817881
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 208
  • Original Price: USD 55.99
  • Language: English
  • Edition: 1
  • Item Weight: 295 grams
  • BISAC Subject(s): Communication Studies

This unique publication deals exclusively with current media management issues. It fills a void in the current literature and provides an outlet for a growing number of media scholars and practitioners interested in the ever-changing and ever-more-complex field of media management. The Media Management Review was designed to appeal to working professionals who deal directly with managing the media: radio, television, cable, newspapers, magazines, new media, and advertising agencies. Written in a style that is both understandable and applicable, this annual volume is an indispensable resource filled with information on the latest media management theories and practices.

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