Media, Masculinities, and the Machine: F1, Transformers, and Fantasizing Technology at Its Limits

Name: Media, Masculinities, and the Machine: F1, Transformers, and Fantasizing Technology at Its Limits
Brand: Continuum
SKU: 9781441115546
Price: 22768.0 INR
Availability: InStock

by Dan Fleming

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ISBN13: 9781441115546
Binding: Hardcover
Subject: N/A
Publisher: Continuum
Publisher Imprint: Continuum
Publication Date: April 28, 2011
Pages: 228
Original Price: USD 200.0
Language: English
Edition: N/A
Item Weight: 522 grams
BISAC Subject(s): Gender Studies and Media Studies

About The Book

Media, Masculinities, and the Machine identifies a distinctive phenomenon in today's media culture - the contemporary male fantasy of 'suiting up' and pushing technology to its limits. The authors deconstruct this fantasy using two in-depth studies from American, British and global media: the social imagining of hi-tech in the long-running Transformers franchise and global Formula One motorsport, with links to numerous other areas of contemporary culture. By drawing on non-representational theory and the latest theories of affect while employing the method of autoethnography to explore what boys and men 'want' and say, the book offers a timely contribution to our understanding of contemporary cultural attachments. The book provides informative accounts of two instances united by their apparent gender focus and by their interest in ways of imagining high-tech. Tracking their theme through TV, cinema, toys, magazines, merchandising, and the culture of the gadget, the authors raise important questions about mediated masculinities today and propose a new theoretical framework for uncovering what is going on.

About The Author

Dan Fleming is Professor of Screen & Media Studies, University of Waikato, Hamilton, New Zealand.
Damion Sturm is a Teaching Fellow for Screen & Media Studies, University of Waikato, Hamilton, New Zealand.

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