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Media Semiotics: An Introduction, Second Edition by Jonathan Bignell

Media Semiotics: An Introduction, Second Edition

by Jonathan Bignell
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Book cover type: Paperback
  • ISBN13: 9780719062056
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Manchester University Press
  • Publisher Imprint: Manchester University Press
  • Publication Date:
  • Pages: 242
  • Original Price: GBP 20.0
  • Language: English
  • Edition: N/A
  • Item Weight: 322 grams
  • BISAC Subject(s): Media Studies

Media semiotics is a lucid investigation of the critical approach in contemporary media studies. Using examples such as Big Brother and Billy Elliot, Jonathan Bignell steps easily from basic concepts to more complex theories, while devoting chapters to specific media forms. New material in this second edition includes sections on men's style magazines, docusoaps and 'reality TV', digital interactive television, and mobile phone text messaging.

This study begins by explaining the concept of the sign and the ideological roles of media in contemporary culture. The book then scrutinises advertisements, glossy magazines, daily newspapers, TV programmes, recent films and interactive media, with each chapter containing close analyses of particular examples. Key strands in critical theory which are allied to semiotics, such as ideology and psychoanalytic theory are explored. Media semiotics moves on to discuss the challenges to established semiotic methods posed by audience studies and postmodernism, and considers 'new media', including computer games, the Internet and the World Wide Web.

Bignell, Jonathan: - Jonathan Bignell is Reader in Television and Film at the University of Reading, and Director of the Centre for Television Drama Studies

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