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Media Were American: U.S. Mass Media in Decline

by Jeremy Tunstall
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Current price ₹16,267.00
Original price ₹19,521.00
Original price ₹19,521.00
Original price ₹19,521.00
(-17%)
₹16,267.00
Current price ₹16,267.00

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Book cover type: Paperback
  • ISBN13: 9780195181470
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Oxford University Press
  • Publisher Imprint: Oxford University Press
  • Publication Date:
  • Pages: 480
  • Original Price: USD 141.99
  • Language: English
  • Edition: N/A
  • Item Weight: 672 grams
  • BISAC Subject(s): Media Studies

In 1977, Jeremy Tunstall published the landmark The Media Are American. In it, he argued that while much of the mass media originated in Europe and elsewhere, the United States dominated global media because nearly every mass medium became industrialized within the United States. With this provocative follow-up, Tunstall chronicles the massive changes that have taken place in the media over the past forty years--changes that have significantly altered the "balance of power" within the global media landscape. The Media Were American demonstrates that both the United States and its mass media have lost their previous moral leadership. Instead of sole American control of the world news flow, we now see a world media structure comprised of interlocking national, regional, and cultural systems.

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