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Media Writing: A Practical Introduction by Craig Batty

Media Writing: A Practical Introduction

by Craig Batty
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Book cover type: Paperback
  • ISBN13: 9781137529541
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Palgrave
  • Publisher Imprint: Palgrave
  • Publication Date:
  • Pages: 296
  • Original Price: GBP 28.99
  • Language: English
  • Edition: N/A
  • Item Weight: 358 grams
  • BISAC Subject(s): Writing / General, Media Studies, and Writing / Authorship

From the Back Cover
The media writing industry is constantly changing, making it vital for students and practitioners to be able to adapt to new and different forms and approaches. Now updated in a second edition, this highly accessible and practical guide to media writing brings together a range of different professional contexts, enabling students to develop a solid understanding of the practices that will enable them to excel in any media writing field today.

In chapters spanning print, online and broadcast news, magazines, public relations, advertising and screenwriting, Batty and Cain outline the key theories, concepts and tools for writing in each context, exploring their distinctive styles and practices and also identifying their shared ideas and principles. Packed with exercises, case studies and career guidance, this lively resource encourages students to engage with each form and hone transferable skills.

The new edition reveals how digital technology is continually expanding the scope of platforms and shaping the way media writing is produced and consumed. This insightful text remains essential reading for students of journalism, creative writing, media studies and communication studies.

Batty, Craig: - Dr Craig Batty is Senior Lecturer in Screenwriting at Bournemouth Media School. He is a screenwriter and script consultant, and has worked on various short film, feature film and television projects. Zara Waldeback is a screenwriting teacher living in Sweden, where she is Head Dramaturg on "Writing for Film and Interactive Media" at Brobygrafiska Högskolan and specialises in online pedagogy for screenwriting. She freelances as a script consultant, previously worked in development and has worked on many dramas and feature films.

Cain, Sandra: - SANDRA CAIN is a Senior Lecturer in Public Relations, Communication and Writing at Southampton Solent University, UK.

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