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Mediating the Vote: The Changing Media Landscape in U.S. Presidential Campaigns by Michael Pfau, Brian J. Houston, Shane M. Semmler

Mediating the Vote: The Changing Media Landscape in U.S. Presidential Campaigns

by Michael Pfau , Brian J. Houston , Shane M. Semmler
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Book cover type: Hardcover
  • ISBN13: 9780742541436
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Rowman & Littlefield Publishers
  • Publisher Imprint: Rowman & Littlefield Publishers
  • Publication Date:
  • Pages: 186
  • Original Price: USD 135.0
  • Language: English
  • Edition: N/A
  • Item Weight: 450 grams
  • BISAC Subject(s): Political Process / Campaigns & Elections

A sea change is taking place in how people use media, and it affects not only how people perceive political candidates and where they get their information, but also_more broadly_their basic democratic values. Mediating the Vote explores a number of questions about media use and its relation to democratic engagement, analyzing the effects of communication forms on the 2004 presidential elections. The book contributes to an important goal in political communication studies: creating a more refined, integrated, and_ultimately_precise picture of how media affects democratic engagement.

Michael Pfau is professor and chair of the Department of Communication at the University of Oklahoma. J. Brian Houston and Shane M. Semmler are doctoral students in the Department of Communication at the University of Oklahoma.

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