Mega-Events as Economies of the Imagination: Creating Atmospheres for Rio 2016 and Tokyo 2020

Name: Mega-Events as Economies of the Imagination: Creating Atmospheres for Rio 2016 and Tokyo 2020
Brand: Routledge
SKU: 9780367890872
Price: 3901.0 INR
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by Rodanthi Tzanelli

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ISBN13: 9780367890872
Binding: Paperback
Subject: N/A
Publisher: Routledge
Publisher Imprint: Routledge
Publication Date: December 12, 2019
Pages: 248
Original Price: GBP 46.99
Language: English
Edition: Reprint Edition
Item Weight: 392 grams
BISAC Subject(s): Sociology / General

About The Book

Atmosphere, the elusive ambiance of a place, enables or hinders its mobility in global consumption contexts. Atmosphere connects to social imaginaries, utopian representational frames producing the culture of a city or country. But who resolves atmospheric contradictions in a place's social and cultural rhythms, when the eyes of the world are turned on it?

Mega-Events as Economies of the Imagination examines ephemeral and solidified atmospheres in the Rio 2016 Olympic Games and the handover ceremony to Tokyo for the 2020 Games. Indeed, highlighting the various social and cultural implications upon these Olympic Games hosts, Tzanelli argues that the 'Olympic City' is produced by aesthetic "imagineers", mobile groups of architects, artists and entrepreneurs, who aesthetically 'engineer' native cultures as utopias. Thus, it is explored as to how Rio and Tokyo's "imagineers" problematize notions of creativity, cosmopolitan togetherness and belonging.

Mega-Events as Economies of the Imagination will appeal to postgraduate students, postdoctoral researchers and professionals interested in fields such as: Globalization Studies, Mobility Theory, Cultural Sociology, International Political Economy, Conference and Event Management, Tourism Studies and Migration Studies.

About The Author

Rodanthi Tzanelli is Associate Professor of Cultural Sociology at the University of Leeds, UK

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