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Melhorar a qualidade dos serviços de turismo by Mokhtar Mohammad Ahmad Sharafuddin, Zayed Ali Abdul Khaleq Al-Manzuoa

Melhorar a qualidade dos serviços de turismo

by Mokhtar Mohammad Ahmad Sharafuddin , Zayed Ali Abdul Khaleq Al-Manzuoa
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Book cover type: Paperback
  • ISBN13: 9786209637551
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edicoes Nosso Conhecimento
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Publication Date:
  • Pages: 56
  • Original Price: GBP 38.19
  • Language: Portuguese
  • Edition: N/A
  • Item Weight: 87 grams
  • BISAC Subject(s): Production & Operations Management

Este estudo teve como objetivo analisar o papel da improvisa��o estrat�gica na melhoria da qualidade dos servi�os tur�sticos prestados pelas ag�ncias de viagens e pelas empresas de servi�os Hajj e Umrah no I�men. Adoptando uma metodologia de investiga��o quantitativa e uma abordagem descritivo-anal�tica, os dados foram recolhidos atrav�s de um question�rio estruturado administrado a uma popula��o completa de 152 empresas de viagens e turismo. Um inqu�rito exaustivo dirigiu-se a todos os respons�veis administrativos destas empresas, num total de 506 empregados que ocupam cargos de gest�o e de especialistas. Os dados foram analisados utilizando a Modela��o de Equa��es Estruturais (SEM) com M�nimos Quadrados Parciais (PLS) atrav�s do software SmartPLS. Os resultados demonstraram um impacto forte e positivo da improvisa��o estrat�gica na qualidade do servi�o tur�stico, sendo que a microestrutura��o, a mem�ria organizacional e a utiliza��o de recursos foram identificadas como contribuintes significativos e influentes. Por outro lado, a vigil�ncia estrat�gica e a agilidade tiveram um impacto limitado neste contexto.

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