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Mercadotecnia de Restaurantes by Mendoza Lara Jorge Luis, Estolano Cristerna Damayanti, Berumen Calderon Mauro Felipe

Mercadotecnia de Restaurantes

by Mendoza Lara Jorge Luis , Estolano Cristerna Damayanti , Berumen Calderon Mauro Felipe
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Book cover type: Paperback
  • ISBN13: 9783845487014
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Eae Editorial Academia Espanola
  • Publisher Imprint: Eae Editorial Academia Espanola
  • Publication Date:
  • Pages: 120
  • Original Price: GBP 27.31
  • Language: Spanish
  • Edition: N/A
  • Item Weight: 186 grams
  • BISAC Subject(s): Life Sciences / Biology

Esta obra es una recopilación de tres casos de estudio, donde estudiantes de la Especialidad en Gestión e Innovación en la Industria Gastronómica de la Universidad del Caribe, desarrollaron un programa de consultoría básica para el análisis de la aplicación de las herramientas de mercadotecnia en restaurantes en la ciudad de Cancún y la Riviera Maya, México. Los resultados obtenidos pueden servir como guía para personas que desean iniciarse en la asesoría y consultoría en esta industria. Este ejercicio fue supervisado por investigadores de tiempo completo de dicha institución, quienes señalaron los resultados positivos y negativos más relevantes con el fin de mejorar la recomendación que le harían a la dirección general de cada establecimiento.

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