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Mercadotecnia Internacional by Yhazmín Lorena Pacheco Pacheco

Mercadotecnia Internacional

by Yhazmín Lorena Pacheco Pacheco
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Book cover type: Paperback
  • ISBN13: 9786209275494
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Editorial Academica Espanola
  • Publisher Imprint: Editorial Academica Espanola
  • Publication Date:
  • Pages: 152
  • Original Price: GBP 59.94
  • Language: Spanish
  • Edition: N/A
  • Item Weight: 214 grams
  • BISAC Subject(s): Production & Operations Management

La mercadotecnia internacional ha experimentado una transformaci�n radical en las �ltimas d�cadas, impulsada por el auge de la digitalizaci�n, el acceso masivo a la informaci�n y la creciente interconexi�n de los mercados globales. En un mundo cada vez m�s interdependiente, las marcas enfrentan el desaf�o de adaptarse a nuevas tecnolog�as y, al mismo tiempo, conectar con audiencias diversificadas y dispersas geogr�ficamente. Este entorno globalizado ha obligado a las empresas a reconsiderar sus estrategias tradicionales, a buscar nuevas formas de interacci�n con los consumidores y a ser m�s �giles frente a las tendencias cambiantes. Los temas actuales y de alto impacto en la mercadotecnia internacional no solo reflejan esta evoluci�n, sino que tambi�n delinean el camino que las empresas deben seguir para permanecer competitivas en el siglo XXI.

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