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Mercadotecnia: La D roja del desarrollo by Elgueta J., Jose Luis

Mercadotecnia: La D roja del desarrollo

by Jose Luis Elgueta J.
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Book cover type: Paperback
  • ISBN13: 9781492927204
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Publication Date:
  • Pages: 264
  • Original Price: USD 17.0
  • Language: Spanish
  • Edition: N/A
  • Item Weight: 391 grams
  • BISAC Subject(s): Small Business

Un libro que expone la teoría y la práctica durante el proceso de creación y desarrollo de un negocio o emprendimiento, desde la perspectiva del mercadeo, con el apoyo de las finanzas y la psicología del consumidor, para crear un plan de negocio más sólido y con mayores visos de éxito para una empresa comercial. Ideal para emprendedores, nuevos profesionales, estudiantes de mercadotecnia y empresarios en ciernes que buscan mejorar su negocio y su relación con el mercado.

José Luis es un mercadotecnista apasionado por la innovación y el cambio, con amplia experiencia en pequeños y medianos negocios, principalmente ferretería, alimentos servidos y ropa, aunque también de servicios financieros, de seguridad y de educación. Diseñador y fabricante de las bicicletas de bambú Guatemala y escritor de diversos géneros.

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