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Merceologie by Sándor, Rózsa

Merceologie

by Rózsa Sándor
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Book cover type: Paperback
  • ISBN13: 9786207471881
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Editions Notre Savoir
  • Publisher Imprint: Editions Notre Savoir
  • Publication Date:
  • Pages: 132
  • Original Price: GBP 58.0
  • Language: French
  • Edition: N/A
  • Item Weight: 205 grams
  • BISAC Subject(s): Production & Operations Management

La mercédologie, en tant que science de la recherche multilatérale sur les biens, se distingue par son développement et son affirmation impétueux, contribuant, aux côtés de la gestion et du marketing, à l'augmentation des compétences des personnes en tant que producteurs, commerçants ou consommateurs de biens.Son objectif principal ne se limite pas à la simple connaissance des biens, mais vise à soutenir les efforts des gestionnaires pour anticiper et répondre au mieux aux souhaits des consommateurs et, par conséquent, à rendre plus efficace l'approche de l'entreprise sur le marché.Le présent ouvrage propose une approche multilatérale des biens qui, outre les notions fondamentales et les propriétés générales des biens, approfondit des aspects plus complexes et actuels liés à l'objet d'étude de la mercéologie, les propriétés générales des biens, le contrôle et la vérification de la qualité des biens, l'attestation, l'approbation et la garantie de la qualité des produits et des services, ainsi que la préservation de la qualité des biens.

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