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Merchandising: Theory, Principles, and Practice by Grace I. Kunz

Merchandising: Theory, Principles, and Practice

by Grace I. Kunz
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Book cover type: Paperback
  • ISBN13: 9781563678264
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Fairchild Books & Visuals
  • Publisher Imprint: Fairchild Books & Visuals
  • Publication Date:
  • Pages: 518
  • Original Price: GBP 110.0
  • Language: English
  • Edition: N/A
  • Item Weight: 930 grams
  • BISAC Subject(s): Industries / Retailing

Merchandising: Theory, Principles, and Practice, 3rd Edition, focuses on the process of merchandising and the principles applied to the planning, development, and presentation of product lines in both the manufacturing and retailing sectors. Each chapter includes case studies that illustrate how merchandising principles and theories are applied by actual businesses, and the chapter learning activities promote an interactive learning environment with multiple course objectives. Students will learn how to make sequential and integrated decisions to develop a complete merchandise plan and analyze the effectiveness of that plan.

Instructors, contact your Sales Representative for access to Instructor's Materials.

Kunz, Grace I.: - Grace I. Kunz was Professor Emerita at Iowa State University.

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