Metaphor and Intercultural Communication examines in detail the dynamics of metaphor in interlingual contact, translation and globalization processes. Its case-studies, which combine methods of cognitive metaphor theory with those of corpus-based and discourse-oriented research, cover contact linguistic and cultural contacts between Chinese, English including Translational English and Aboriginal English, Greek, Kabyle, Romanian, Russian, Serbian, and Spanish.
Part I introduces readers to practical and methodological problems of the intercultural transfer of metaphor through empirical (corpus-based and experimental) studies of translators' experiences and strategies in dealing with figurative language in a variety of contexts.
Part II explores the universality-relativity dimension of cross- and intercultural metaphor on the basis of empirical data from various European and non-European cultures.
Part III investigates the socio-economic and political consequences of figurative language use through case studies of communication between aboriginal and mainstream cultures, in the media, in political discourse and gender-related discourses.
Special attention is paid to cases of miscommunication and of deliberate re- and counter-conceptualisation of clichés from one culture into another. The results open new perspectives on some of the basic assumptions of the 'classic' cognitive paradigm, e.g. regarding metaphor understanding, linguistic relativity and concept-construction.
MacArthur, Fiona: - Fiona MacArthur is a Senior Lecturer in the Department of English Philology at the University of Extremadura, Spain. She is co-editor of Metaphor in Use: Context, Culture, and Communication (2012) and is the author of numerous research articles published in international peer-reviewed journals on the topic of metaphor and the learner of English as a second language. Her current research is focusing on the use of metaphor in office hours' consultations involving Spanish undergraduate students on Erasmus at different European universities where teaching is carried out in English.
Musolff, Andreas: - Andreas Musolff is Professor of Intercultural Communication at the University of East Anglia, UK. His monographs include Metaphor, Nation and the Holocaust (2010), Metaphor and Political Discourse (2004) and War against the Public: The Language of Terrorism (1996, in German).
Pagani, Giulio: - Giulio Pagani is Lecturer in Discourse and European Politics at the University of East Anglia, UK where he teaches linguistics, discourse analysis, intercultural communication and their applications in political studies. He previously worked in local government before completing doctoral research at Lancaster University. His main fields of research include systemic-functional linguistics, social semiotics, multimodality and political discourse analysis, particularly in relation to the discourse and activities of public sector institutions in the UK and France. He has published a number of articles in international peer-reviewed journals on the representation of the relationship between the citizen and the state.
