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Micro MBA: Theory and Practice

by Carolina Machado , J. Paulo Davim , Filomena Antunes Bràs
Save 17% Save 17%
Current price ₹13,833.00
Original price ₹16,600.00
Original price ₹16,600.00
Original price ₹16,600.00
(-17%)
₹13,833.00
Current price ₹13,833.00

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Book cover type: Hardcover
  • ISBN13: 9783110481167
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: de Gruyter
  • Publisher Imprint: de Gruyter
  • Publication Date:
  • Pages: 184
  • Original Price: GBP 109.0
  • Language: English
  • Edition: N/A
  • Item Weight: 499 grams
  • BISAC Subject(s): Chemistry / Industrial & Technical

Micro MBA focuses on accounting, economics, marketing, human resources, operations, finance and gives the "core" curriculum of subjects usually present in an MBA program. This book presents the key concepts to all those pursuing a managerial career in the technological and engineering industry on principles, strategies, models, techniques, methodologies and applications in the business area for non-economists.

Carolina Machado, University of Minho, Portugal; Paulo Davim, University of Aveiro, Portugal

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