Mistakes I Made in Scaling an NPD: The Candid Playbook to Launching and Scaling FMCG Brands in India

Name: Mistakes I Made in Scaling an NPD: The Candid Playbook to Launching and Scaling FMCG Brands in India
Brand: Notion Press
SKU: 9798904319199
Price: 2152.0 INR
Availability: InStock

by Darshan Panchal

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ISBN13: 9798904319199
Binding: Hardcover
Subject: N/A
Publisher: Notion Press
Publisher Imprint: Notion Press
Publication Date: April 22, 2026
Pages: 176
Original Price: GBP 18.99
Language: English
Edition: N/A
Item Weight: 354 grams
BISAC Subject(s): Entrepreneurship

About The Book

...This book moves beyond boardroom theory to address the real-world 'physics' of scaling brands in the vast Indian landscape. A must-read for the next generation of brand builders aiming for sustainable growth.

- Rakshit Hargave - CEO & MD Britannia Industries

...This is a brutally honest, deeply practical playbook for anyone serious about building and scaling brands in India. Whether you are an aspiring marketer, in the trenches, or leading from the front, this book will challenge your assumptions-and make you better at what truly matters.

- Milind Bade, Former CMO, Bajaj Auto

...What makes this work particularly valuable is its practicality. It is not just a perspective: it is a playbook. Built on real experience and hard-earned lessons, it offers a clear path for anyone looking to navigate the challenges of launching and scaling Brands in FMCG.

- Sandipan Ghosh - CEO Lotus Chocolates & Head of Dairy, Reliance Consumer Products

...Drawing from years spent at the coalface, Darshan Panchal offers a rare, honest distillation of what it really takes to make NPIs work. This is an essential set of tools for every serious brand manager's repertoire.

- Kedar Lele, CEO Haleon India & President South Asia.

...Rather than recycling theoretical frameworks, Darshan draws from his own hard-won experiences across leading FMCG organisations to craft a practical, no-nonsense guide for brand managers and innovation leaders navigating India's complex market landscape.

- Naveen Pandey, MD, Bajaj Consumer Care

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