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Mitarbeiterbefragung als Instrument des marketingorientierten Personalmanagements by Große, Anke

Mitarbeiterbefragung als Instrument des marketingorientierten Personalmanagements

by Anke Große , Kathy Schüler
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Book cover type: Paperback
  • ISBN13: 9783656899433
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 40
  • Original Price: USD 26.9
  • Language: German
  • Edition: 2. Auflage
  • Item Weight: 64 grams
  • BISAC Subject(s): Human Resources & Personnel Management

Studienarbeit aus dem Jahr 2000 im Fachbereich Führung und Personal - Sonstiges, Note: 1,3, Technische Hochschule Wildau, ehem. Technische Fachhochschule Wildau (FB Wirtschaftswissenschaften), Veranstaltung: Personalführung, Sprache: Deutsch, Abstract: In dem Fach Personalplanung haben wir die Aufgabe bekommen eine Belegarbeit zu dem Thema "Mitarbeiterbefragung" zu schreiben. Wir haben uns dazu entschlossen die Mitarbeiterbefragung als Instrument des Internen Marketing zu betrachten. Aufgrund dessen beziehen wir uns in unserer Arbeit nicht ausschlie lich auf die Mitarbeiterbefragung, sondern gehen vorab auf den Begriff, die Ziele und die Instrumente des Internen Marketing näher ein. Dabei beleuchten wir die Stellung der Mitarbeiterbefragung als Instrument des marketingorientierten Personalmanagements. Des weiteren gehen wir dann speziell auf den Inhalt und den Ablauf einer Mitarbeiterbefragung ein. Mit dem Punkt sieben fügen wir einen Fragebogen an, den wir nach unseren Vorstellungen entworfen haben.

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