Mitarbeiterzeitschriften Noch Besser Machen: Kritik Und Ratschläge Aus Der PRAXIS Für Die PRAXIS
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Dieses nunmehr in der 2. Auflage erscheinende Buch ist eine grundlegende Kritik am Zustand der deutschen Mitarbeiterzeitschriften, mit zahlreichen Beispielen belegt. Auf der einen Seite stehen die Hochglanz-Postillen von Gro unternehmen, bei denen Form und Inhalt weit auseinander klaffen, auf der anderen Seite die vielleicht engagierten, aber doch wirkungslosen Versuche von Amateuren bei nicht so gro en Unternehmen. In beiden F�llen ist Streuverlust die Regel. Erfolgskontrollen, wenn es sie gibt, sind auf Lobpreisung der Redaktion, nicht aber auf �berpr�fung der Kosten-Nutzen-Relation angelegt. Neben der Kritik bietet das Buch aber vor allem praktische Ratschl�ge, wie es sie in dieser F�lle (vom Inhaltsverzeichnis bis zum R�cktitel, vom Editorial bis zur Bildunterschrift) bisher noch nicht gegeben hat.
E.W. Mänken ehem. Chefredakteur "Industriekurier" und "Handelsblatt", Lehrbeauftragter am Universitätsseminar der Wirtschaft (USW), Chefredakteur der Fachzeitschrift "Personalführung" gründete 1982 die "Redaktion Mänken, Fachredaktion für Mitarbeiterzeitschriften" in Neuss, Vorläufer der heutigen "Mänken Kommunikation GmbH" in Köln, für die er weiterhin als Berater tätig ist.
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