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Mixed-Race Politics and Neoliberal Multiculturalism in South Korean Media by Ji-Hyun Ahn

Mixed-Race Politics and Neoliberal Multiculturalism in South Korean Media

by Ji-Hyun Ahn
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Book cover type: Paperback
  • ISBN13: 9783319881027
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Palgrave MacMillan
  • Publication Date:
  • Pages: 231
  • Original Price: EUR 99.99
  • Language: English
  • Edition: Softcover Repri
  • Item Weight: 330 grams
  • BISAC Subject(s): Media Studies, Film / Genres / Documentary, and Cultural & Ethnic Studies / Asian Studies

This book studies how the increase of visual representation of mixed-race Koreans formulates a particular racial project in contemporary South Korean media. It explores the moments of ruptures and disjuncture that biracial bodies bring to the formation of neoliberal multiculturalism, a South Korean national racial project that re-aligns racial lines under the nation's neoliberal transformation. Specifically, Ji-Hyun Ahn examines four televised racial moments that demonstrate particular aspects of neoliberal multiculturalism by demanding distinct ways of re-imagining what it means to be Korean in the contemporary era of globalization. Taking a critical media/cultural studies approach, Ahn engages with materials from archives, the popular press, policy documents, television commercials, and television programs as an inter-textual network that actively negotiates and formulates a new racialized national identity. In doing so, the book provides a rich analysis of the ongoing struggle over racial reconfiguration in South Korean popular media, advancing an emerging scholarly discussion on race as a leading factor of social change in South Korea.

Ji-Hyun Ahn is Assistant Professor of Communication in the School of Interdisciplinary Arts & Sciences at The University of Washington Tacoma, USA. Her works have appeared in highly acclaimed journals in the field such as Media, Culture & Society, Cultural Studies, and Asian Ethnicity.

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