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Mobile Commerce: Grundlangen, Geschäftsmodelle, Erfolgsfaktoren by Günter Silberer, Jens Wohlfahrt, Thorsten Wilhelm

Mobile Commerce: Grundlangen, Geschäftsmodelle, Erfolgsfaktoren

by Günter Silberer , Jens Wohlfahrt , Thorsten Wilhelm
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Book cover type: Paperback
  • ISBN13: 9783322904652
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Publication Date:
  • Pages: 407
  • Original Price: EUR 51.39
  • Language: German
  • Edition: 2002
  • Item Weight: 667 grams
  • BISAC Subject(s): Management

Die M�glichkeiten des Mobile Commerce f�r den Dienstleistungs- und Marketingbereich scheinen grenzenlos zu sein. Das mobile Endger�t bietet nicht nur das Erschlie en weiterer Kommunikations- und Absatzkan�le, sondern auch eine neue Dimension der individuellen Kundenansprache.
Namhafte Experten stellen in diesem Buch aktuelle Anwendungen und zuk�nftige Perspektiven des M-Commerce dar und beschreiben Grundlagen sowie Strategien f�r das One-to-One-Marketing und das Customer Relationship Management. Eine aufschlussreiche Lekt�re mit vielen Praxisbeispielen, die die systematische und erfolgreiche Umsetzung in den Unternehmen verdeutlichen.

Prof. Dr. Günter Silberer ist Inhaber des Lehrstuhls für Betriebswirtschaftslehre sowie Direktor am Institut für Marketing und Handel der Universität Göttingen.
Jens Wohlfahrt und Thorsten Wilhelm sind Assistenten am Institut für Marketing und Handel an der Universität Göttingen.
Die Autoren sind Experten aus Wissenschaft und Praxis.

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