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Mobile Commerce: Technology, Theory, and Applications

by Brian E. Mennecke , Troy Strader
Save 17% Save 17%
Current price ₹8,710.00
Original price ₹10,452.00
Original price ₹10,452.00
Original price ₹10,452.00
(-17%)
₹8,710.00
Current price ₹8,710.00

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Book cover type: Hardcover
  • ISBN13: 9781591400448
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Information Science Reference
  • Publisher Imprint: Information Science Reference
  • Publication Date:
  • Pages: 366
  • Original Price: GBP 67.96
  • Language: English
  • Edition: N/A
  • Item Weight: 790 grams
  • BISAC Subject(s): Marketing / Multilevel

M-commerce (mobile-commerce) refers to e-commerce activities carried out via a mobile terminal such as a phone or PDA. M-commerce appliations for both individuals and organizations are expected to grow considerably over the next few years. This text addresses issues pertaining to the development, deployment and use of these applications. Its objective is to provide a single source of contemporary information about mobile commerce including the technology (hardware and software) involved, research on the expected impact of this technology on business and consumers and case studies describing comtemporaty m-commerce applications and lessons learned.

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