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Mobile Commerce über UMTS by Ziegler, Florian

Mobile Commerce über UMTS

by Florian Ziegler
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Book cover type: Paperback
  • ISBN13: 9783638905350
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 24
  • Original Price: GBP 26.5
  • Language: German
  • Edition: N/A
  • Item Weight: 46 grams
  • BISAC Subject(s): Languages / General

Studienarbeit aus dem Jahr 2004 im Fachbereich Informatik - Wirtschaftsinformatik, Note: 1,7, Hochschule Heilbronn Technik Wirtschaft Informatik, Sprache: Deutsch, Abstract: Innerhalb dieses Werkes wird der Mobile Commerce aus wirtschaftlicher Sicht mit Fokus auf die verschiedenen Gesch�ftsmodelle betrachtet. Als Einstieg werden im zweiten Kapitel wichtige Begriffe definiert. Im dritten Kapitel findet eine �berpr�fung des Mobile Commerce auf Chancen und Risiken statt. Dar�ber hinaus wird ein Ausblick �ber die Situation auf dem deutschen Telekommunikationsmarkt im Hinblick auf die Netzbetreiber gegeben. Das vierte Kapitel befasst sich mit den Gesch�ftsmodellen des Mobile Commerce und gibt einerseits Auskunft �ber die Applikationen auf der Seite des Gesch�ftskundensegments (Business-to-Business) sowie andererseits �ber die Applikationen des Privatkundensegments (Business-to-Consumer). Im f�nften Kapitel werden die zuk�nftigen Kauf- und Nutzungskriterien n�her analysiert und Prognosen zu potentiellen UMTS Kunden und m�glichen UMTS Ums�tzen gemacht. Die Arbeit endet mit einer kritischen W�rdigung des Autors.

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