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Mobile Disruption: The Technologies and Applications That Are Driving the Mobile Internet

by Jeffrey L. Funk
Save 12% Save 12%
Current price ₹10,673.00
Original price ₹12,138.00
Original price ₹12,138.00
Original price ₹12,138.00
(-12%)
₹10,673.00
Current price ₹10,673.00

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Book cover type: Hardcover
  • ISBN13: 9780471511229
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Wiley-Interscience
  • Publisher Imprint: Wiley-Interscience
  • Publication Date:
  • Pages: 211
  • Original Price: GBP 95.95
  • Language: English
  • Edition: N/A
  • Item Weight: 508 grams
  • BISAC Subject(s): Telecommunications and Internet / General

*A disruptive technology is a technology or innovation that results in worse product performance different from the expected or predicted performance; an example is that the Internet accessible mobile phone was thought to be a portable substitute for the PC-the actual applications of mobile phones are far different from this *Describes business models, user needs, and key technologies to create long-term strategies that are profitable in both the long- and short-term

Jeff Funk is Professor of Business at Hitotsubashi University, where he is a member of the Mobile Roundtable Commitee. He is a senior advisor to the Institute for Mobile Markets Research (formed by Cingular Wireless, IBM, and Accenture). He has been a consultatnt to leading firms in the mobile internet, such as NTT DoCoMo, J-Phone, Nokia, Hutchinson Telecom, KPN, and Bouygue Telecom. He has consulted for every service provider that has implemented i-mode services in Europe, and is considered one of the leading authorites on the?mobile internet. In addition, NTT DoCoMo presented Dr. Funk with a "Model Science Award" on October 15, 2004?based on an assessment of his?overall research, ?including?the?work he put into writing?this book.

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