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Mobiles Multimedia auf Grundlage der UMTS-Technologie: Analyse des deutschen Marktes by Draganinska-Yordanova, Tanya

Mobiles Multimedia auf Grundlage der UMTS-Technologie: Analyse des deutschen Marktes

by Tanya Draganinska-Yordanova
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Book cover type: Paperback
  • ISBN13: 9783640364428
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 24
  • Original Price: USD 25.5
  • Language: German
  • Edition: N/A
  • Item Weight: 41 grams
  • BISAC Subject(s): Communication Studies

Studienarbeit aus dem Jahr 2005 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: keine, Universit t Witten/Herdecke (Lehrstuhl f r Theorie der Wirtschaft und ihrer Umwelt), Sprache: Deutsch, Abstract: Unter Universal Mobile Telecommunications System (UMTS) versteht man den neuen digitalen Weltstandard f r Mobilfunk, der die GSM-Netze erg nzt. UMTS erm glicht eine, im Vergleich zu seinen Vorg ngern fast 200-mal schnellere Daten bertragungsgeschwindigkeit. Die rasche Entwicklung des Mobilfunks und des Internets w hrend der letzten Jahre lie en sehr hohe Erwartung an einer Konvergenz des Mobilfunks mit dem multimedialen Internet entstehen. Mit der UMTS-Technologie versprechen die Mobilfunkunternehmen eine neue Welt des mobilen Informationszugangs und Datenaustausches f r die Zukunft. Dank dieser Technologie werden v llig neue Anwendungen m glich. Der blitzschnelle Internet-Zugang auf das Handy erm glicht mobile multimediale Video- und Datenanwendungen, Bildtelefonie, B rsengesch fte, Banktransaktionen, Online-Reisebuchung. Die vorliegende Arbeit stellt eine Analyse der m glichen mobilen Anwendungen auf Grundlage der UMTS-Technologie dar. Kapitel 2 vermittelt einen berblick zu der Entwicklung des deutschen Mobilfunk-marktes und zu den Potenzialen der mobilen Dienste und Inhalte. Zu diesem Zweck wird kurz auf unterschiedliche Trends und auf die Kundenanforderungen eingegangen. Eine nachhaltige Verlagerung der Wertsch pfung in die Mobilfunkbranche wird er rtert. Im Kapitel 3 werden m gliche Thesen zum bisherigen Misserfolg des i-mode Dienstes in Deutschland dargestellt. Hierbei erfolgt ein kurzer Vergleich mit dem japanischen Markt. Kapitel 4 beschreibt die Potenziale der mobilen Werbung. Im Fazit werden noch mal die wichtigsten Schlussfolgerungen der Analyse dargelegt.

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