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Modèle d'adoption de la convergence (CAM) by Yoon, Sung-Bin

Modèle d'adoption de la convergence (CAM)

by Sung-Bin Yoon , Erin Cho
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Book cover type: Paperback
  • ISBN13: 9786208931513
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Editions Notre Savoir
  • Publisher Imprint: Editions Notre Savoir
  • Publication Date:
  • Pages: 56
  • Original Price: GBP 20.79
  • Language: French
  • Edition: N/A
  • Item Weight: 87 grams
  • BISAC Subject(s): General

Cette �tude propose le mod�le d'adoption de la convergence (CAM), une extension du mod�le d'acceptation de la technologie (TAM) qui int�gre des concepts essentiels pour une technologie convergente, tels que la compatibilit�, l'ad�quation entre la technologie et la t�che (TTF) et l'esth�tique visuelle de la conception de l'interface. Le mod�le propos� est test� dans le contexte d'un service de voiture intelligente. Les r�sultats de notre �tude indiquent que la compatibilit� avec les exp�riences pass�es avec des technologies existantes et comparables est en effet un facteur essentiel qui influence la facilit� d'utilisation per�ue, l'utilit� per�ue et le plaisir per�u d'un service de voiture intelligente. Il a �galement �t� constat� que l'ad�quation entre la t�che et la technologie (TTF) influence directement l'intention d'adoption et constitue �galement un facteur important qui influe sur l'effet de l'utilit� per�ue et du plaisir per�u sur l'intention d'adoption. Enfin, les r�sultats montrent que l'attrait visuel de la conception de l'interface am�liore l'�valuation des concepts cl�s de notre mod�le, tels que la perception de la compatibilit� par l'utilisateur, le plaisir per�u et l'intention d'adoption.

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