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Modelo de Adoção de Convergência (CAM) by Sung-Bin Yoon

Modelo de Adoção de Convergência (CAM)

by Sung-Bin Yoon , Erin Cho
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Book cover type: Paperback
  • ISBN13: 9786208931544
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edicoes Nosso Conhecimento
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Publication Date:
  • Pages: 56
  • Original Price: GBP 20.79
  • Language: Portuguese
  • Edition: N/A
  • Item Weight: 87 grams
  • BISAC Subject(s): General

Este estudo prop�e o modelo de ado��o de converg�ncia (CAM), ampliado a partir do modelo de aceita��o de tecnologia (TAM), incorporando conceitos essenciais para uma tecnologia de converg�ncia, tais como compatibilidade, adequa��o da tecnologia � tarefa (TTF) e est�tica visual do design da interface. O modelo proposto � testado no contexto de um servi�o de carro inteligente. Os resultados do nosso estudo indicam que a compatibilidade com experi�ncias anteriores com tecnologias existentes e compar�veis �, de facto, um fator cr�tico que afeta a facilidade de utiliza��o percebida, a utilidade percebida e o prazer percebido de um servi�o de carro inteligente. Verificou-se tamb�m que a TTF influencia diretamente a inten��o de ado��o e � tamb�m um fator significativo que medeia o efeito da utilidade percebida e do prazer percebido na inten��o de ado��o. Por fim, os resultados mostram que a atratividade visual do design da interface melhora a avalia��o dos principais conceitos do nosso modelo, tais como a perce��o de compatibilidade, o prazer percebido e a inten��o de ado��o por parte do utilizador.

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