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Modelo operacional para a redução de custos no comércio eletrónico by Charoyboon Tuntraviwat

Modelo operacional para a redução de custos no comércio eletrónico

by Charoyboon Tuntraviwat
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Book cover type: Paperback
  • ISBN13: 9786208552497
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edicoes Nosso Conhecimento
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Publication Date:
  • Pages: 120
  • Original Price: USD 38.0
  • Language: Portuguese
  • Edition: N/A
  • Item Weight: 186 grams
  • BISAC Subject(s): Production & Operations Management

Devido à maior acessibilidade à Internet e à penetração dos telemóveis, a tendência de compra mudou das lojas físicas para as compras em linha. Este facto provocou um enorme aumento do comércio eletrónico na Tailândia para satisfazer esta variabilidade da procura. Dada a grande necessidade de capital dos retalhistas de comércio eletrónico, especialmente nas áreas de funcionamento e marketing, muitos deles não conseguem obter lucros suficientes após alguns anos de funcionamento, o que os coloca em situações difíceis de tesouraria. Por conseguinte, é necessário identificar oportunidades de redução de custos, proporcionando-lhes as estratégias e execuções corretas para terem mais hipóteses de sobrevivência. O estudo do principal retalhista eletrónico da Tailândia foi realizado para avaliar criticamente as suas práticas da cadeia de abastecimento e o seu desempenho operacional, a fim de desenvolver as estratégias mais adequadas que ajudem a estabelecer um modelo operacional para a redução de custos no comércio eletrónico. As áreas em foco são o aprovisionamento, a gestão da base de abastecimento, a colaboração interna, a gestão do inventário e a abordagem de previsão. Os resultados da investigação e o modelo operacional construído podem ser úteis para os gestores do comércio eletrónico que procuram reduzir os custos e melhorar a área da cadeia de abastecimento.

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