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Moderating Focus Groups: A Practical Guide for Group Facilitation

by Thomas L. Greenbaum
Save 30% Save 30%
Current price ₹11,382.00
Original price ₹16,260.00
Original price ₹16,260.00
Original price ₹16,260.00
(-30%)
₹11,382.00
Current price ₹11,382.00

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Book cover type: Paperback
  • ISBN13: 9780761920441
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Sage Publications
  • Publisher Imprint: Sage Publications
  • Publication Date:
  • Pages: 264
  • Original Price: USD 183.0
  • Language: English
  • Edition: N/A
  • Item Weight: 354 grams
  • BISAC Subject(s): Management, Research, and Research

Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.

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