Moderne Internettechnologien im internen und externen Einsatz bei Banken: Eine Analyse zum Status quo und künftigen Entwicklungen
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Wissenschaftliche Studie aus dem Jahr 2008 im Fachbereich Informatik - Wirtschaftsinformatik, Note: 1,3, Universität Regensburg (Wirtschaftsinformatik II), Sprache: Deutsch, Abstract: Web 2.0 als Dachbegriff für interaktive und personalisierte Anwendungen zieht verstärkt in die Medienlandschaft ein und verändert die Informationsbeschaffung der Konsumenten grundlegend. Vor allem nordamerikanische Finanzdienstleister beginnen zunehmend, die Marktmacht der Kunden im Internet als Chance zu begreifen und nutzen die "neue Generation" von Web Anwendungen, um sich zu differenzieren. Die interaktiven Dienste ergänzen dabei die traditionellen Vertriebskanäle und schöpfen Potentiale in zielgruppenorientierter Kundenansprache und -bindung aus. Im deutschsprachigen Raum hingegen tasten sich die Institute noch sehr zu-rückhaltend an das Thema Web 2.0 heran. Die interaktive Benutzerbeteiligung durch Web 2.0 Dienste und damit verbundene Reputationsrisiken sowie regulatorische Anforderungen lassen sich nur schwer einschätzen und führen zu einer abwartenden und passiven Haltung. Eine echte Zweiwegekommunikation zwischen Kunden und Bank findet so nur äu erst begrenzt statt. Entscheidend für einen erfolgreichen und authentischen Einsatz von Web 2.0 ist aber, dass das Institut eine Benutzerbeteiligung, trotz möglicher Risiken, tatsächlich anstrebt. Dies ist jedoch eine Kultur- oder zumindest eine Strategiefrage. Um diese firmenkulturelle Herausforderung bestmöglich einschätzen zu kön-nen, empfiehlt es sich für innovationsfreudige Finanzdienstleister, derartige Dienste zunächst innerbetrieblich einzusetzen, um die Zusammenarbeit sowie das Wissens- und Informationsmanagement zu fördern. Die gewonnene Erfahrung lässt sich dann, in einem weiteren Schritt, zur Realisierung von Web 2.0 Diensten an der Schnittstelle zum Kunden nutzen. Vor diesem Hintergrund beschreibt und bewertet die vorliegende Arbeit anhand von anschaulichen Best Practices sowohl die innerbetrieblichen Einsatzmöglichkeiten
• Author(s): Clear | James • Publisher: Penguin • Publisher Imprint: Penguin Random House • Subject: General Books
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View full details• Author(s): Chetan Bhagat • Publisher: HarperCollins Publishers India • Publisher Imprint: HarperCollins Publishers India • BISAC: GeneralFrom India's top-selling writer Chetan Bhagat comes a powerful new love story that will make you laugh, cry...
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View full details• Author(s): Morgan Housel • Publisher: Pan Macmillan • Publisher Imprint: Pan Macmillan • BISAC: Finance - Wealth ManagementA third book from the International bestselling author of The Psychology of Money and Same as Ever, lessons on harnessing...
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View full details• Author(s): Dan Brown • Publisher: Transworld Publishers Ltd • Publisher Imprint: Transworld Publishers Ltd • BISAC: Thrillers - EspionageDan Brown is the bestselling author of Digital Fortress, Deception Point, Angels and Demons, The Da Vinci C...
View full details• Author(s): Sudha Murty • Publisher: India Puffin • Publisher Imprint: India Puffin • BISAC: Action & Adventure - General
Rich Dad Poor Dad: What the Rich Teach Their Kids about Money That the Poor and Middle Class Do Not!
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View full details• Author(s): Dale Carnegie | Napoleon Hill • Publisher: Fingerprint • Publisher Imprint: Fingerprint • Subject: General Books
• Author(s): Freida Mcfadden • Publisher: Penguin Select Print • Publisher Imprint: Penguin Select Publishing"Multi-Million Copy Bestselling Series •Now Being Made Into a Major Motion Picture Starring Sydney Sweeney and Amanda Seyfried #1 New Yor...
View full details• Author(s): Wonder House Books • Publisher: Wonder House Books • Publisher Imprint: Wonder House Books • BISAC: Comics & Graphic Novels - Fairy Tales, Folklore, Legends & MTimeless Wisdom, Talking Animals & Life Lessons for Young Min...
View full details• Author(s): Viktor E. Frankl • Publisher: Random House • Publisher Imprint: Random Hou • Subject: Medical, Nursing and Health Sciences
• Author(s): Madhavi Bharadwaj • Publisher: PRH India • Publisher Imprint: Penguin Ebury Press • BISAC: Parenting - MotherhoodWelcome to the wild, messy, wonderful world of parenting--where the nights are long, the diapers are explosive, and unso...
View full details• Author(s): Vir Das • Publisher: HarperCollins Publishers India • Publisher Imprint: HarperCollins Publishers India • BISAC: Entertainment & Performing ArtsComedian and actor Vir Das is beloved (by some, tolerated by others, blocked by a few...
View full details• Author(s): Eric Carle • Publisher: Penguin Books, Limited (UK) • Publisher Imprint: Penguin Books, Limited (UK) • BISAC: Animals - Butterflies, Moths & CaterpillarsEric Carle's The Very Hungry Caterpillar is a perennial favourite with child...
View full details• Author(s): Prajakta Koli • Publisher: Harper Fiction India • Publisher Imprint: Harper Fiction India • BISAC: Romance - ContemporaryWinner of the Amazon India Popular Choice Debut Book 2025 Award. From one of India's most-loved creators comes s...
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