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Moderne Unternehmensgeschichte: Eine Themen- Und Theorieorientierte Einfuhrung by Hartmut Berghoff

Moderne Unternehmensgeschichte: Eine Themen- Und Theorieorientierte Einfuhrung

by Hartmut Berghoff
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Book cover type: Paperback
  • ISBN13: 9783110428186
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Walter de Gruyter
  • Publisher Imprint: Walter de Gruyter
  • Publication Date:
  • Pages: 404
  • Original Price: GBP 31.0
  • Language: German
  • Edition: N/A
  • Item Weight: 640 grams
  • BISAC Subject(s): Corporate & Business History

From the Back Cover

Unternehmen sind historisch gewachsene Bausteine der modernen Welt. Ihre Leistungskraft entscheidet über die Wettbewerbsfähigkeit von Ländern und den Lebensstandard ihrer Bürger. Unternehmen sind zugleich politische Akteure, die auch soziale und kulturelle Zusammenhänge stiften. Diese theorieorientierte Einführung stellt die Konzepte und die zentralen Ergebnisse der modernen Unternehmensgeschichte vor. Das Themenspektrum reicht von der Organisations- bis zur Marketinggeschichte, von der Technik- bis zur Sozialgeschichte der Unternehmen, von der Unternehmenskultur bis zur Wirtschaftsethik. Zeitlich konzentriert sich dieses allgemeinverständlich geschriebene Lehrbuch auf die Entwicklungen von der Industrialisierung des 19. Jahrhunderts bis zur Globalisierung der Gegenwart. Es handelt es sich um eine gut lesbare Synthese, die eine theoretisch anspruchsvolle Fundierung mit anschaulichen Beispielen aus der Unternehmenspraxis kombiniert. Zudem wird das Buch durch zahlreiche Schaubilder und Fotografien aufgelockert.

Berghoff, Hartmut: - Prof. Dr. Hartmut Berghoff (Georg-August-Universität Göttingen)

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