Modernes Netzwerkmanagement: Anforderungen -- Methoden -- Anwendungsfelder
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Netzwerkmanagement ist ein ebenso zentraler wie anspruchsvoller Bereich der Unternehmensführung. Die vorhandenen Strategien und Konzepte werden den vielseitigen Anforderungen der Praxis bisher jedoch kaum gerecht. Das Buch trägt der Komplexität des Themas Rechnung: Zunächst erfolgt eine theoretische Beschreibung von Netzwerkstrukturen, um auf dieser Grundlage Konzepte und Methoden für das Management präsentieren zu können. Nationale und internationale Fallstudien vermitteln darüber hinaus aktuelle, praxisorientierte Instrumentierungsvorschläge. Das Buch erleichtert so die Orientierung in einem komplexen Netzwerkumfeld und ermöglicht die Ableitung und erfolgreiche Umsetzung praktikabler Lösungsstrategien.
Dr. Jens Aderhold ist wissenschaftlicher Mitarbeiter am Institut für Soziologie der Martin-Luther-Universität Halle-Wittenberg und Projektkoordinator im SFB 580 im Teilprojekt "lokale Eliten".
Dipl.-Psych. Matthias Meyer ist wissenschaftlicher Mitarbeiter am Lehrstuhl für Organisation und Arbeitswissenschaften der TU Chemnitz.
Dr. Ralf Wetzel ist Vertretungsprofessor für Sozialpädagogik an der Fachhochschule Neubrandenburg und Projektkoordinator an der Professur für Innovationsforschung und nachhaltiges Ressourcenmanagement der TU Chemnitz.
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