Möglichkeiten des Einsatzes neuer Informations- und Kommunikationstechnologien bei Banken: State-Of-The-Art und zukünftige Entwicklungen im computerge
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Inhaltsangabe: Gang der Untersuchung: Die vorliegende Arbeit beschreibt den derzeitigen Stand und mögliche zukünftige Entwicklungsmöglichkeiten elektronischer Vertriebswege für Bankdienstleistungen. Hierzu werden zunächst die sich verändernden Rahmenbedingungen im Bankgewerbe dargestellt. Darauf aufbauend werden die elektronischen Vertriebswege zusammenhängend näher untersucht, wobei die Analyse deren spezifischer Vorteile, Problembereiche und möglicher Lösungsansätze im Mittelpunkt steht. Daran schlie t sich eine Betrachtung spezieller Aspekte der elektronischen Vertriebswege SB-Banking, Telefonbanking, Banking über T-Online und im Internet an. Dabei wird zusätzlich zu den genannten Bereichen besonderer Wert auf die Zukunftsperspektiven der einzelnen Absatzinstrumente gelegt. Diesen Überlegungen folgt eine Analyse des elektronischen Zahlungsverkehrs am Verkaufsort, insbesondere der elektronischen Geldbörse und der bestehenden Zahlungssysteme im Internet. Den Abschlu bildet die Betrachtung des Konzeptes der virtuellen Bank im Sinne einer Bedrohung für traditionelle Finanzdienstleister. Inhaltsverzeichnis: Inhaltsverzeichnis: 1.Einführung1 1.1Problemstellung1 1.2Inhalt und Aufbau der Arbeit1 1.3Begriffliche Grundlagen.3 1.3.1Informations- und Kommunikationstechnologie3 1.3.2Bankdienstleistung4 1.3.3Electronic Banking5 2.Veränderungen des Bankenumfeldes und ihre Folgen7 2.1Technischer Fortschritt7 2.2Steigende Kundenanforderungen9 2.3Neue Wettbewerber11 2.4Folgen des veränderten Bankenumfeldes13 3.Elektronische Vertriebswege für Bankdienstleistungen15 3.1Zusammenhängende Betrachtung elektronischer Vertriebswege15 3.1.1Elektronische Vertriebswege versus Filialvertrieb15 3.1.2Eignung von Bankprodukten für den elektronischen Vertrieb19 3.1.3Vorteile elektronischer Vertriebswege21 3.1.3.1Vorteile aus Kundensicht21 3.1.3.2Vorteile aus Sicht des Kreditinstituts22 3.1.4Problembereiche im elektronischen Vertrieb und Lösungsansätze24 3.1.4.1Darstell
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