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Möglichkeiten und Grenzen des Benchmarking by Wötzel, Dana

Möglichkeiten und Grenzen des Benchmarking

by Dana Wötzel
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Book cover type: Paperback
  • ISBN13: 9783638806961
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 26
  • Original Price: USD 26.9
  • Language: German
  • Edition: N/A
  • Item Weight: 46 grams
  • BISAC Subject(s): Management

Studienarbeit aus dem Jahr 2007 im Fachbereich BWL - Controlling, Note: 1,3, FOM Hochschule f r Oekonomie & Management gemeinn tzige GmbH, Frankfurt fr her Fachhochschule, Sprache: Deutsch, Abstract: "Warum sind andere Unternehmen erfolgreicher als wir?" Diese Frage stellen sich viele Unternehmen in der derzeitigen wirtschaftlichen Lage. Um dies zu beantworten, wird die Methode des Benchmarking gew hlt. Gibt man in die Internet-Suchmaschine "google" den Begriff Benchmarking ein, werden ca. 40,5 Mio. Ergebnisse f r diese Anfrage angezeigt. Grunds tzlich ist Benchmarking eine neuere Form des zwischenbetrieblichen Vergleichs, bei dem die Basis eine Analyse des eigenen Unternehmens ist. Mittels dieser Analyse gilt es, sich mit "den Besten" zu vergleichen und von diesen zu lernen, um eigene Produkte und Prozesse zu verbessern. Denn nur wer die Konkurrenz kennt, kann ebenfalls zu Spitzenleistungen f hig sein.

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