MS-06 Marketing for Managers

Name: MS-06 Marketing for Managers
Brand: Gullybaba Publishing House Pvt Ltd
SKU: 9788189086701
Price: 3018.0 INR
Availability: OutOfStock

by Sanjay Kumar Pathak

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ISBN13: 9788189086701
Binding: Paperback
Subject: N/A
Publisher: Gullybaba Publishing House Pvt Ltd
Publisher Imprint: Gullybaba Publishing House Pvt Ltd
Publication Date: December 3, 2001
Pages: 390
Original Price: USD 27.99
Language: English
Edition: N/A
Item Weight: 450 grams
BISAC Subject(s): European / Spanish & Portuguese

About The Book

MS-06 Marketing for Managers Block 1 - Marketing and its Applications Introduction to Marketing Marketing in Developing Economy Marketing of Services Block 2 - Marketing Planning and Organisation Planning Marketing Mix Marketing Segmentation Marketing Organization Marketing Research and its Application Block 3 - Understanding Consumers Deteminants of Consumer Behaviour Models of Consumer Behaviour Indian Consumer Environment Block 4 - Product Management Product Decisions and Strategies Product Life Cycle and New Product Development Branding and Packaging Decisions Block 5 - Pricing and Promotion Strategy Pricing Policies and Practices Marketing Communications Advertising and Publicity Personal Selling and Sales Promotion Block 6 - Distribution and Public Policy Sales Forecasting Distribution Strategies Managing Sales Personnel Marketing and Public Policy Cyber Marketing Total-35, Solved-15, Unsolved-20 June (2003-2019) December (2002-2019)

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