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Multi-Channel-Commerce Im Vertrieb: Anforderungen, Lösungen Und Perspektiven by Frank Ladwig

Multi-Channel-Commerce Im Vertrieb: Anforderungen, Lösungen Und Perspektiven

by Frank Ladwig
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Book cover type: Paperback
  • ISBN13: 9783322869814
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Publication Date:
  • Pages: 195
  • Original Price: EUR 46.72
  • Language: German
  • Edition: Softcover Repri
  • Item Weight: 273 grams
  • BISAC Subject(s): Economics / General

Multi-Channel-Commerce ist mehr als Online-Vertrieb: Es beschreibt die Kommunikation von und mit Kunden, Gesch�ftspartnern und Mitarbeitern �ber unterschiedliche Medien und Ger�te auf der Basis von Internet-Technologien. Die mehrkanalige Kommunikation zwischen Unternehmen und Kunden nimmt an Flexibilit�t und Komplexit�t immer weiter zu. Mit ihr steigen die Anforderungen an Unternehmen, Systeme und Mitarbeiter.
"Multi-Channel-Commerce ist die Verbindung der CRM-Philosophie mit der E-Business-Technologie", so Frank Ladwig, Experte f�r Direkt- und Mehrkanalvertrieb. In diesem Buch analysiert er, welche Anforderungen Multi-Channel-Commerce an den Vertrieb, die Vertriebsorganisation, -prozesse und -mitarbeiter stellt. Zugleich liefert er einen �berblick �ber die unterschiedlichen Multi-Channel-Commerce-L�sungen f�r die verschiedenen Vertriebsformen und skizziert Szenarien, auf die Vertriebsmanager und Unternehmenslenker zuk�nftig reagieren m�ssen.

Frank Ladwig, Diplom-Kaufmann, ist seit mehr als elf Jahren in der IT-Branche tätig. Bei verschiedenen Herstellern und Dienstleistungsanbietern lernte er die Stufen des Direkt- und Mehrkanalvertriebs kennen. Dabei zählte die Entwicklung kundenorientierter elektronischer Medien und Angebote wie interaktive CD-ROMs, Webauftritte und Online-Marketingtools zu den Schwerpunkten seiner Tätigkeiten. Zurzeit ist er bei Fujitsu Siemens Computers für das Business Development mit Softwarepartnern im CRM-Markt zuständig.

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