Multi-Channel Im Stationären Einzelhandel: Ein Überblick
Imported Edition - Ships in 18-21 Days
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Imported Edition - Ships in 18-21 Days
Free Shipping in India on orders above Rs. 500
In diesem essential liefert Reingard J�ger einen �berblick dar�ber, wie sich die Handelslandschaft des klassischen station�ren Einzelhandels durch neue technologische M�glichkeiten in den letzten Jahrzenten ver�ndert hat. Sie zeigt, welche Auswirkungen die neuen technologischen M�glichkeiten und damit verbundenen Multi-Channel-Strategien auf einzelne Unternehmensbereiche besitzen, wie sie genutzt und damit einhergehende Herausforderungen gemeistert werden k�nnen.
Die Bedrohung des klassischen station�ren Einzelhandels durch die vielf�ltigen M�glichkeiten des Onlineshoppings, aber auch die damit verbundenen Potenziale durch die neuen Verbindungen zum Kunden werden diskutiert. Die Autorin �bersetzt die wichtigsten Fachbegriffe und erl�utert sie im Kontext. Ein besonderes Anliegen der Ver�ffentlichung ist es, auch kleinen und mittelst�ndischen H�ndlern die Bereiche aufzuzeigen, welche ihnen das Internet bietet, um auf das ver�nderte Konsumentenverhalten reagieren und wettbewerbsf�hig gegen�ber den Einzelhandelskonzernen und dem Onlinehandel bleiben zu k�nnen.
Dr. Reingard Jäger ist Dozentin für Betriebswirtschaftslehre und im Marketing sowie in der Öffentlichkeitsarbeit tätig. Sie beschäftigt sich speziell mit Themen im Dienstleistungs- und Einzelhandelssektor.
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