Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Multimodal Theory and Methodology: For the Analysis of (Inter)Action and Identity

by Sigrid Norris
Save 35% Save 35%
Current price ₹1,992.00
Original price ₹3,064.00
Original price ₹3,064.00
Original price ₹3,064.00
(-35%)
₹1,992.00
Current price ₹1,992.00

Imported Edition - Ships in 12-14 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote
+91
Book cover type: Paperback
  • ISBN13: 9781032336947
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 120
  • Original Price: GBP 23.99
  • Language: English
  • Edition: N/A
  • Item Weight: 520 grams
  • BISAC Subject(s): Linguistics / General, Grammar & Punctuation, and Library & Information Science / School Media

This concise guide outlines core theoretical and methodological developments of the growing field of Multimodal (Inter)action Analysis.

The volume unpacks the foundational relationship between multimodality and language and the key concepts which underpin the analysis of multimodal action and interaction and the study of multimodal identity. A focused overview of each concept charts its historical development, reviews the essential literature, and outlines its underlying theoretical frameworks and how it links to analytical tools. Norris illustrates the concept in practice via the inclusion of examples and an image-based transcript, table, or graph.

The book provides a succinct overview of the latest research developments in the field of Multimodal (Inter)action Analysis for early career scholars in the field as well as established researchers looking to stay up-to-date on core developments and learn more about a complementary approach to systemic functional and social semiotic frameworks.

Sigrid Norris is Professor of Multimodal (Inter)action and Director of the AUT Multimodal Research Centre at Auckland University of Technology in New Zealand. She is author of 'Analyzing Multimodal Interaction, ' 'Identity in (Inter)action' and 'Systematically Working with Multimodal Data.' She also edits extensively with '4 Volumes on Multimodality' in the Routledge Critical Concepts in Linguistics Series as the latest one; and is editor of the international journal 'Multimodal Communication.'

Trusted for over 49 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us