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Multimodality and Genre: A Foundation for the Systematic Analysis of Multimodal Documents

by J. Bateman
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Current price ₹7,345.00
Original price ₹11,299.00
Original price ₹11,299.00
Original price ₹11,299.00
(-35%)
₹7,345.00
Current price ₹7,345.00

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Book cover type: Paperback
  • ISBN13: 9780230302341
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Palgrave MacMillan
  • Publication Date:
  • Pages: 312
  • Original Price: EUR 99.99
  • Language: English
  • Edition: 2008
  • Item Weight: 422 grams
  • BISAC Subject(s): Linguistics / Semantics, Communication Studies, and Speech & Audio Processing

The first systematic, corpus-based and theoretically rigorous approach to the description and analysis of multimodal documents. Drawing on academic research and the experience of designers and production teams, Bateman uses linguistically-based analysis to show how different modes of expression together make up a document with a recognisable genre.

JOHN BATEMAN is Professor of English Linguistics at the University of Bremen, Germany.

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