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Multimodality in Practice: Investigating Theory-In-Practice-Through-Methodology by Sigrid Norris

Multimodality in Practice: Investigating Theory-In-Practice-Through-Methodology

by Sigrid Norris
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Book cover type: Paperback
  • ISBN13: 9780367602130
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 270
  • Original Price: GBP 45.99
  • Language: English
  • Edition: N/A
  • Item Weight: 453 grams
  • BISAC Subject(s): Linguistics / Sociolinguistics

In this wide-ranging collection, leading scholars, researchers, and emergent researchers from around the world come together and present examples of multimodal discourse analysis in practice. The book illustrates new theoretical, methodological and empirical research into new technologies such as the internet, software, CD-ROM, video, and older technologies such as film, newspapers, brands or billboards. Each chapter demonstrates how aspects of multimodal theory and method can be used to conduct research into these and other multimodal texts. Taken together, the book advances the field of multimodal discourse analysis and offers a range of current studies that address some of the most important questions facing researchers and students when investigating new or old technologies multimodally in linguistics, education, communication studies, sociology, anthropology and other fields.

Sigrid Norris is Associate Professor of Communication and Director of the Multimodal Research Center at Auckland University of Technology in New Zealand. She is the author of Analyzing Multimodal Interactions: A Methodological Framework (Routledge, 2004), rosarot und schwarz (Deutscher Lyrik Verlag, 2008) and Identity in (inter)action: Introducing Multimodal Interaction Analysis (deGruyter, 2011).

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