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Multipersonale Kaufentscheidungen: Empirische Analyse Zur Operationalisierung Von Einflußbeziehungen Im Buying Center

by Joachim Büschken
Save 35% Save 35%
Current price ₹3,776.00
Original price ₹5,808.00
Original price ₹5,808.00
Original price ₹5,808.00
(-35%)
₹3,776.00
Current price ₹3,776.00

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Book cover type: Paperback
  • ISBN13: 9783409138888
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Publication Date:
  • Pages: 297
  • Original Price: EUR 51.39
  • Language: German
  • Edition: 1994
  • Item Weight: 381 grams
  • BISAC Subject(s): Economics / General

Die Erklärung der multipersonalen Kaufentscheidungen ist für das Marketing für Investitionsgüter und langlebige Konsumgüter von zentralem Interesse und steht im Mittelpunkt dieser Arbeit.

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