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Multiperspektivische Verbraucherforschung: Ansätze Und Perspektiven by Sebastian Nessel, Nina Tröger, Christian Fridrich

Multiperspektivische Verbraucherforschung: Ansätze Und Perspektiven

by Sebastian Nessel , Nina Tröger , Christian Fridrich
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Book cover type: Paperback
  • ISBN13: 9783658201982
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer vs
  • Publisher Imprint: Springer vs
  • Publication Date:
  • Pages: 279
  • Original Price: EUR 35.5
  • Language: German
  • Edition: 1. Aufl. 2018
  • Item Weight: 345 grams
  • BISAC Subject(s): Sociology / General

In diesem Buch werden Dimensionen, Ansätze und Gegenstände einer multiperspektivischen Verbraucherforschung vorgestellt. Neben theoretischen und interdisziplinären Zugängen werden auch Perspektiven aus der Praxis abgebildet. So wird ein Beitrag dazu geleistet, verschiedene Perspektiven in Dialog zu bringen und darauf aufbauend die multiplen Herausforderungen und Möglichkeiten, die Konsum für Gesellschaft, Individuum und Unternehmen beinhaltet, besser verstehen zu können. Bisherige Ansätze der Verbraucher- und Konsumforschung werden so um eine multidimensionale Perspektive erweitert.

Dr. Sebastian Nessel ist Post doc im Forschungsbereich Wirtschaftssoziologie der Karl-Franzens-Universität Graz.
Mag.a Nina Tröger ist Konsumforscherin bei der Arbeiterkammer Wien.
Prof. Dr. Christian Fridrich lehrt an der Pädagogischen Hochschule Wien.
Dr.in Renate Hübner lehrt an Alpen-Adria-Universität Klagenfurt im Bereich Nachhaltigkeitswissenschaften.

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