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Music Management, Marketing and PR by Chris Anderton

Music Management, Marketing and PR

by Chris Anderton
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Book cover type: Hardcover
  • ISBN13: 9781526497390
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Sage Publications Ltd
  • Publisher Imprint: Sage Publications Ltd
  • Publication Date:
  • Pages: 240
  • Original Price: GBP 109.0
  • Language: English
  • Edition: N/A
  • Item Weight: 581 grams
  • BISAC Subject(s): Communication Studies, Popular Culture, and Management

A guide to the study and practice of the music industries in the 21st century. Tying academic research to industry insight, it helps students understand the range of roles and institutions they need to know in order to manage artists and to promote and sell music.

Anderton, Chris: -

Dr Chris Anderton is Associate Professor in Cultural Economy at Solent University, Southampton, UK. His research interests focus on the music industries, music culture and music history. He is author or co-editor of several books including Understanding the Music Industries (2013), Music Festivals in the UK. Beyond the Carnivalesque (2019), and the forthcoming books Media Narratives in Popular Music and Researching Live Music: Gigs, Tours, Concerts and Festivals. He has also guest edited issues of the academic journals Rock Music Studies and Arts & the Market, and published in numerous other edited collections and journals.

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