Music Marketing: Building Sustainable Music Careers in the Digital Age

Name: Music Marketing: Building Sustainable Music Careers in the Digital Age
Brand: Independently Published
SKU: 9798254143024
Price: 1985.0 INR
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by Oytun Bozkır

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ISBN13: 9798254143024
Binding: Paperback
Subject: N/A
Publisher: Independently Published
Publisher Imprint: Independently Published
Publication Date: March 29, 2026
Pages: 144
Original Price: USD 18.99
Language: English
Edition: N/A
Item Weight: 200 grams
BISAC Subject(s): Industries / Entertainment

About The Book

Music marketing is often reduced to tactics-post more content, run ads, get on playlists, go viral. Yet most artists who follow these tactics never build sustainable careers. The problem is not effort. The problem is misunderstanding.

This book reframes music marketing from the ground up.

Rather than presenting disconnected strategies, it approaches marketing as a structured system-one that integrates identity, audience psychology, platform behavior, revenue architecture, and long-term positioning. It challenges common assumptions about virality, streaming success, and social media growth, and replaces them with a deeper, more durable framework.

Across thirty chapters, this book examines how attention is captured, how trust is built, and how careers are sustained in a saturated digital environment. It explores the mechanics behind audience behavior, the hidden dynamics of algorithmic platforms, and the economic realities shaping modern music careers. It moves beyond surface-level advice and focuses on what actually creates leverage: clarity of positioning, ownership of audience relationships, community depth, and strategic consistency.

This is not a guide for quick success.

It is a blueprint for long-term thinking.

From the psychology of fandom to the structure of marketing funnels, from touring strategy to direct-to-fan infrastructure, from monetization beyond streaming to the future shaped by artificial intelligence, each chapter builds toward a single objective: transforming scattered attention into sustainable growth.

The modern music industry rewards those who understand systems.

Artists who rely on trends chase visibility.

Artists who understand structure build careers.

This book is written for those who choose the second path.

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