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Musik Im Radio: Rahmenbedingungen, Konzeption, Gestaltung by Holger Schramm

Musik Im Radio: Rahmenbedingungen, Konzeption, Gestaltung

by Holger Schramm
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Book cover type: Paperback
  • ISBN13: 9783531153728
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Vs Verlag Fur Sozialwissenschaften
  • Publisher Imprint: Vs Verlag Fur Sozialwissenschaften
  • Publication Date:
  • Pages: 247
  • Original Price: EUR 51.39
  • Language: German
  • Edition: 2008
  • Item Weight: 300 grams
  • BISAC Subject(s): Communication Studies

Dieses Buch behandelt die marktstrategische Konzeption von Musikformaten im Radio. Es stellt gleicherma en einen wissenschaftlichen Einblick in die Materie als auch ein praxisnahes Nachschlagewerk für Musikredakteure und Programmverantwortliche beim Radio dar. Die einschlägigen Autorinnen und Autoren wurden aus der Wissenschaft und der Radiopraxis gewonnen und gewährleisten die Verzahnung von Theorie und Praxis. Das Buch führt Erkenntnisse aus der redaktionellen Arbeit, der Musikforschung sowie der strategischen Planung zusammen und trifft in dieser Form eine Lücke im Buchmarkt. Es ist insbesondere für Studierende, Lehrende und Forscher aus der Medien-/Kommunikationswissenschaft sowie für Musikredakteure und Programmverantwortliche von Radiosendern geeignet, aber auch für Musik- und Wirtschaftswissenschaftler sowie Musikproduzenten von Interesse.

Dr. Holger Schramm ist Oberassistent am IPMZ der Universität Zürich, Abteilung Media Psychology and Effects.

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