The inspirational business story of Huawei: how to go from start up to world leader in two decades…
With over 170,000 employees in more than 170 countries and regions, serving more than one-third of the world's population, how does entrepreneur Ren Zhengfei manage a telcoms giant called Huawei? What is the secret to Huawei’s global success?
In 1987, a 44-year-old man founded a telecom equipment-trading firm in Shenzhen, China, with start-up capital of $5,000. In 29 years, it grew to become the largest telecoms company in the world.
This book goes behind the scenes to explore the story of what Ren Zhengfei did differently, how the company he started reached the top spot, and why Huawei is known as a "collective" and not a private company:
- Learn how this Chinese start up business became an international success
- Understand the business strategy, leadership skills and management philosophy of Huawei’s entrepreneurial founder
- Get tips, inspiration and motivation for your own business start-up.
14 years of meticulous research and 136 senior management and employee interviews reveal how Huawei's international business success lies in its ability to transform the intellectual elite into a band of soldiers with the same set of values and resolve, while at the same time preventing a culture of subservience.
This fascinating story provides a unique glimpse into the machinations of one of the world’s most powerful companies.
"The company serves as an example for many Chinese entrepreneurs striving to go global, and also presents valuable lessons for Western companies striving to integrate Eastern and Western values and ways of looking at business." - Co-author David De Cremer, KPMG Professor of Management Studies at Cambridge Judge Business School About the Author
Tian Tao is a member of the Huawei International Advisory Council and Codirector of Ruihua Innovative Research Institute at Zhejiang University, Hangzhou, China. David De Cremer is the KPMG Professor in management studies at Judge Business School, University of Cambridge. Wu Chunbo is Dean of the Institute of Organization and Human Resources, School of Public Administration, Renmin University of China.
Bates, Crispin: - Crispin Bates is Professor of Modern and Contemporary South Asian History in the School of History, Classics and Archaeology, University of Edinburgh and 'former director' of the University's Centre for South Asian Studies. He has published extensively on tribal, peasant and labour history in India and the history of Indian overseas migration. His publications include Subalterns and Raj: South Asia since 1600 (2007); (with Subho Basu) Rethinking Indian Political Institutions (2005), Beyond Representation: Constructions of Identity in Colonial and Postcolonial India (2005), and (with Alpa Shah) Savage Attack: Tribal Insurgency in India (2014). Between 2006 and 2008, he was the Principal Investigator in a major Arts and Humanities Research Council (AHRC)-funded research project concerning the Indian Uprising, based at the University of Edinburgh.
