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Myth in Modern Media Management and Marketing

by Jan Kreft , Sylwia Kuczamer-Klopotowska , Anna Kalinowska-Żeleźnik
Save 17% Save 17%
Current price ₹16,750.00
Original price ₹20,100.00
Original price ₹20,100.00
Original price ₹20,100.00
(-17%)
₹16,750.00
Current price ₹16,750.00

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Book cover type: Paperback
  • ISBN13: 9781522591016
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 340
  • Original Price: GBP 132.0
  • Language: English
  • Edition: N/A
  • Item Weight: 590 grams
  • BISAC Subject(s): Telecommunications

Discusses the analysis of the role of myth and mythical thinking in the operation of media organisations and their functioning on the media market. Featuring research on topics such as social media, brand management, and advertising, this book is ained at

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