Nachhaltige Tourismusentwicklung in Tirol im Hinblick auf kulturelle Identität und Gastfreundschaft
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Bachelorarbeit aus dem Jahr 2010 im Fachbereich Tourismus - Sonstiges, Note: 2, Management Center Innsbruck Internationale Fachhochschulgesellschaft mbH, Sprache: Deutsch, Abstract: Das Verhältnis von Wert und Gegenwert wird von den Kunden immer sensibler behandelt. Zukünftig muss mehr auf die qualitativen Aspekte der offerierten Serviceleistungen Rücksicht genommen werden. Der Gast des 21. Jahrhunderts wird das Preis-Leistungsverhältnis permanent kritisch hinterfragen. Der Kunde wird nicht auf seinen Urlaub verzichten, sondern er wird ihn viel bewusster buchen und konsumieren. Der Kunde will wissen, was er konsumiert, woher das Produkt kommt und ob es fair produziert wurde. Das spiegelt die Wichtigkeit der nachhaltigen Tourismusentwicklung wider. Als wichtige Faktoren für eine nachhaltige Tourismusentwicklung in Tirol erachtet der Autor die Gastfreundschaft und die kulturelle Identität. Ziel der Arbeit ist es, aufbauend auf dem Modell des nachhaltigen Tourismus die Aspekte der kulturellen Identität und Gastfreundschaft zu erläutern und einen Zusammenhang herzustellen. Kernerkenntnis ist, dass die kulturelle Identität hat im Konzept des nachhaltigen Tourismus eine wichtige Stellung hat. Im Tiroler Tourismus ist die Wahrung der kulturellen Identität gewährleistet. Ein wichtiger Kulturträger ist die Landwirtschaft, die aber derzeit von den Tiroler Tourismusbetrieben nicht ausreichend unterstützt wird. Auch die Gastfreundschaft spielt eine wichtige Rolle im nachhaltigen Tourismus. Gastfreundschaft stellt ein Alleinstellungsmerkmal im Tiroler Tourismus dar. Der Autor stellt fest, dass im Tiroler Tourismus vorwiegend in Hardware der Tourismusbetriebe investiert wird, verstärkt sollte jedoch in die Software bzw. in Softskills der Mitarbeiter investiert werden, um eine Gastfreundschaft mit ökonomischen Nutzen sicher zu stellen. Gastfreundschaft und kulturelle Identität stellen wichtige Faktoren dar, um eine nachhaltige Tourismusentwicklung zu gewährleisten. Weiters ka
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