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Nachhaltiger Konsum. Qualitative Studie zum Konsumverhalten in Deutschland by Schubert, Maike

Nachhaltiger Konsum. Qualitative Studie zum Konsumverhalten in Deutschland

by Maike Schubert , Maria Stuffrein
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Book cover type: Paperback
  • ISBN13: 9783668404793
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 84
  • Original Price: USD 67.9
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 123 grams
  • BISAC Subject(s): General

Projektarbeit aus dem Jahr 2016 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation und Wirtschaft, Note: 1,3, FOM Essen, Hochschule für Oekonomie & Management gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule, Veranstaltung: Empirisches Projekt, Sprache: Deutsch, Abstract: Ziel dieser Arbeit ist es, das Konstrukt "Nachhaltigkeit" zu definieren, eine umfassende Betrachtung des Konsumerhaltens durch die Ergebnisse der durchgeführten qualitativen Studie und bereits vorhandenen Studien zu erhalten, um abschlie end Handlungsempfehlungen für die Weiterentwicklung des nachhaltigen Konsums zu erarbeiten. Zum besseren Verständnis gliedert sich die Arbeit wie folgt: Kapitel 2 verdeutlicht mit einer Analyse die gegenwärtige Situation, wo in der heutigen Konsumgesellschaft Ansätze auf dem Weg zu einer nachhaltigeren Welt anzutreffen sind. Anschlie end werden in Kapitel 3 und Kapitel 4 die begrifflichen, theoretischen sowie methodischen Grundlagen und Konstrukte behandelt, die für das weitere Vorgehen und Verständnis elementar sind. Der Schwerpunkt der Arbeit liegt bei Kapitel 5. Nach einer kurzen Einführung in die wissenschaftliche Methodik schlie t sich die eine Auswertung der allgemein gewonnenen Erkenntnisse an und die Resultate zu den einzelnen Hypothesen. Aus dieser Analyse werden die wichtigsten Herausforderungen extrahiert und mögliche Lösungswege zur Diskussion gestellt. Abschlie end erfolgen in Kapitel 6 eine Zusammenfassung der wesentlichen Ergebnisse, sowie eine Bewertung seitens der Verfasser.

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