Navigating Digital Marketing in a Complex Global Landscape

Name: Navigating Digital Marketing in a Complex Global Landscape
Brand: Igi Global Scientific Publishing
SKU: 9798337332161
Price: 20262.0 INR
Availability: InStock

by Kyla Latrice Tennin , Samrat Ray

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ISBN13: 9798337332161
Binding: Hardcover
Subject: N/A
Publisher: Igi Global Scientific Publishing
Publisher Imprint: Igi Global Scientific Publishing
Publication Date: October 30, 2025
Pages: 300
Original Price: GBP 159.6
Language: English
Edition: N/A
Item Weight: 785 grams
BISAC Subject(s): E-Commerce / Digital Marketing

About The Book

In today s connected world, navigating digital marketing in a complex global landscape requires cultural intelligence, strategic agility, and an understanding of regional market dynamics. As businesses expand beyond borders, they face a variety of consumer behaviors, regulatory environments, and technological infrastructures that shape how digital campaigns are received and executed. From tailoring content to diverse audiences to managing data privacy laws across continents, digital marketers must adapt to an evolving system. This environment challenges brands to balance global consistency with local relevance, making digital marketing more powerful and detailed than ever before. Navigating Digital Marketing in a Complex Global Landscape explores modern marketing principles, strategies, and analytics. It examines the impact of technological advancements, such as AI, machine learning, and big data, on marketing strategies. This book covers topics such as global business, digital technology, and customer value, and is a useful resource for business owners, marketers, academicians, researchers, and scientists.

About The Author

Ray, Samrat: - Samrat Ray is involved as researcher in economics focusing on entrepreneurship and innovation strategies across various verticals.Special interest lies in poverty eradication, inequality, social innovation as well as behavioral psychology behind economic activity.Always looking for research collaboration, joint authorship and publication activities across various verticals in economics and management sciences.

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