Nawabs, Nudes, Noodles

Name: Nawabs, Nudes, Noodles
Brand: Macmillan
SKU: 9789361136771
Price: 350.0 INR
Availability: InStock

by Ambi Parameswaran

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ISBN13: 9789361136771
Binding: Paperback
Subject: N/A
Publisher: Macmillan
Publisher Imprint: Macmillan
Publication Date: July 3, 2026
Pages: 392
Original Price: INR 499.0
Language: English
Edition: 10th Anniversary Edition
Item Weight: 250 grams
BISAC Subject(s): N/A

About The Book

Updated with a new chapter and Introduction

‘Phenomenally well-written’ R Balki

‘Sharp’ Prasoon Joshi

‘Insightful’ Rama Bijapurkar

‘Enriching’ Santosh Desai

‘Instructive’ Harish Bhat

‘Entertaining’ Jonathan Harries

This book is as much the story of Indian advertising as it is about India. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, ad veteran Ambi Parameswaran examines over a hundred advertisements to study how the Indian consumer has changed in the past six decades and how advertising and society have shaped each other.

‘Spicy tadka of the great Indian advertising factory’ Mid-Day

‘A trip down memory lane’ Asian Age

‘A mirror to the times’ Business India

‘Engaging, insightful, exciting and comprehensive’ Business Today

‘Truly insightful’ Indian Express

‘Lucidly written ... bolstered with ample anecdotes and back stories’ The Week

About The Author

Ambi Parameswaran is Brand Strategist and Founder of Brand-Building.com. He spent a large part of his thirty-five-year marketing, sales and advertising career in helping build FCB Ulka into one of India’s biggest ad agencies. An engineer (IIT Madras), he has done his MBA from IIM Calcutta, completed his PhD from Mumbai University in 2012 and the Advanced Management Program from Harvard Business School in 2014. Ambi is a brand advisor to several large and small companies. He has authored and co-authored eight books and over a hundred articles. He can be reached at ambimgp@brand-building.com.

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